About First iPhone Launched
On 9 January 2007, Steve Jobs walked onto the stage at the Macworld Conference in San Francisco and announced that Apple was introducing "an iPod, a phone, and an internet communicator" — pausing between each description before revealing they were "not three separate devices" but "one device." The original iPhone went on sale on 29 June 2007. The world of mobile computing was changed permanently.
Before the iPhone, smartphones existed — BlackBerry devices, Nokia smartphones, Windows Mobile phones — but they were primarily business tools, requiring styluses or physical keyboards, with limited internet access. Jobs' insight was that the interface itself was broken. The iPhone replaced physical buttons with a capacitive touchscreen introducing pinch-to-zoom, inertial scrolling and swipe navigation that are now universal conventions. Most importantly, it brought a genuinely usable web browser to a pocket device for the first time.
The App Store, launched in July 2008, transformed the iPhone from a phone into a platform. By allowing third-party developers to create and distribute applications, Apple created a new economic ecosystem. The App Store has since generated over $1.1 trillion in developer billings. Over 3.5 million apps are available. Categories that barely existed before the smartphone — mobile gaming, ride-hailing, food delivery, social media, mobile banking — became multi-billion-dollar industries built almost entirely on the foundation the iPhone created.
Apple has sold over 2.3 billion iPhones since 2007. The iPhone generates more revenue than McDonald's, Nike and Netflix combined. Perhaps most significantly, it changed human behaviour at a civilisational scale — the average person now checks their smartphone over 150 times per day, a behavioural shift with profound consequences for attention, social interaction, mental health and culture that are still being understood.
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First iPhone Launched was on a Friday, 29 June 2007.